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NUS Business Module Review: MKT3412 / MKT3711 Services Marketing

Group Case Presentation and Report: 15%
Group Project Presentation and Report: 25%
Test: 25%
Individual Assignment: 20%
Class Participation: 15%

One of my favourite marketing modules in NUS. While the assessment breakdown may seem tedious, it will be worth the effort as this mod will basically teach you everything you need to know about marketing. 

What I enjoyed most about this module is the group project. You get to select across various industries ranging from cinema/theatre, financial services, hotel, tourist attraction, arts and culture – then do a critical analysis of the company’s marketing process. My group was tasked to work with cinema/theatres and we visited The Projector to conduct an interview with them. It was fun being able to go on such “excursions” and experience something new with your groupmates. But if you do not have that much time on your hands, you can simply reference off the reports we have done! Do note that the individual assignment also requires you to conduct a Photo Audit Assignment which you will have to explore old malls for an in-depth review. So again, if you don’t have the time for such “excursions”, we have multiple samples of the report for you! 

Expected grade: A
Actual grade: A

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