In case you’re not familiar with the term Continuity, it’s a fancy way of saying the word recurring or over and over. A Recurring Program in Internet Marketing is a program where you will get billed on a regular basis.
The most popular type of Recurring Billing Program is once a month, but people also do once a week and you can actually make it anyway you want. It’s actually very easy to set one of these up, just as easy as a one time payment. If you’re using 1 Shopping Cart and just about all gateways will allow you to easily setup recurring payments. The possibilities are unlimited, where you can even setup a system that bills a 3 day $1.00 trial for example and then bills them $29.95 per month every 30 days.
What Micro Continuity is by definition is a Continuity program that has a definitive start and finish date. For example a program that offers 12 videos over 12 weeks and charges recipients on a recurring basis is a Micro Continuity program. A service that charges a monthly fee until they cancel isn’t a Micro Continuity program, it’s just considered a regular continuity program.
This concept has already been applied broadly in situations like Mentoring Programs, specialized training courses, etc.. But only a very small handful of people even understood what this was, and the few that are doing it are making hundreds of thousands and even millions of dollars that consistently apply this Internet Marketing Strategy. Russell Brunson is offering a Mentoring Program based on Micro Continuity and says that you can actually implement one within 24 hours.
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