International Business is the study of the cross-border trade, investments and corporate functions by firms, and the role of national governments and international institutions in regulating these activities. The course examines the objectives and strategies by multinationals in internationalization and the strategic choices in country locations, market entry, product/service offerings, organisational structure & human resource management. Related topics include the international business environment (economic, cultural, political, legal), globalisation, foreign direct investments, licensing, franchising, foreign entry modes, strategic alliances, and regional economic integration. The course will demonstrate the challenges for business and management in an international environment.
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