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SMU Module Review: MGMT227 Managing Creativity in Organization

While business leaders agree that creativity and innovation is key to corporate and entrepreneurial successes, there is little consensus on how to foster, sustain, and harness individual and team creativity in corporations. This course provides a survey of theories, research and practitioner insights into this issue of fostering and harnessing corporate creativity. Topics include: approaches to creativity, the creative individual, creative thinking processes, creativity techniques and programs, total systems approach, and case studies of creative organizations.

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